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19 - BE LIKEABLE AND AUTHENTIC


The most successful vloggers are those who can learn to communicate with their audience naturally, allowing their personality to shine through.

» Think about staring right into the camera, as if you are talking to a friend. Talk right through the lens so your eyes can connect to the viewers on the other side.

» Don’t worry about talking in complete sentences. Feel free to leave in giggles, pauses, mess-ups, goofy moments; it’s what adds that authentic appeal.

» Be honest. Not everything is great; things are weird, gross, odd. Talk about them! Pointing out beautiful sunsets gets boring really quickly.

» Be more lively and excited than usual, because video is best slightly exaggerated. That’s not to say you should be cartoonish, but speak up and talk with assertiveness. You are trying to engage and entertain others.

» Learn the universally flattering camera angle of the ‘downward pointed view’ and try to get as wide a lens as possible. Use a variety of angles: some full wide shots, some close-ups, some long and some medium-length shots. Viewers like to see you and your surroundings in the same shot, not just a floating head talking to camera.

» It can be harder to express yourself in voiceovers, because you only have audio to help you make your point. Speak as casually as you normally would.

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