3 - GET THE WORD OUT

Getting your video online is easy enough, but getting viewers beyond your own social circles to see it, share it and keep coming back for more is another matter.

» A strong title will pique people’s interest. ‘Bali, Indonesia’ is fairly bland, but ‘Secret places to discover in Bali’ or ‘Epic beach fun in Bali’ are immediately more appetising.

» Pick the perfect thumbnail: ideally something unusual and eye-catching, offering a clear sense of location. And try to include people! Thumbnails with people typically get better views than landscape shots, since we connect more with faces and personalities.

» Tags are your metadata; they allow viewers to seek out what you’re offering, rather than coming across it by chance (or not at all). Make sure you include all the places you have visited and any activities shown in the video.

» Playlists are a great way to keep people watching your videos. If you have similar videos from the same region, group them together in a playlist and share the link with your viewers to encourage them to engage with more of your content.

» Try sharing your content with companies who promote the activities that you are involved in. If it will help to promote them, they may offer to feature your videos on their sites.

» Encourage others to share your videos. Add a voiceover or blurb in the description asking viewers to share your video.