Don’t fall into the trap of making your videos too long, and risk losing your viewer’s concentration. Short and fun is always better than long and boring.
Avoid information overload. So-called ‘talking heads’ can be boring unless the subject is saying something fascinating or telling a good story. Keep these sequences no longer than 20 seconds, and where possible cut away to related clips.
Shoot cutaways. Have a strong selection of cutaway clips up your sleeve to break up long pieces to camera, or even to turn into a short sequence if needed.
Use music. It will help to hold the viewer’s attention by setting a pace for the visual material you are presenting. The right soundtrack can add momentum or excitement, or emphasise the emotion, comedy or tension of a scene.
Follow the three-minute rule. Try not to exceed a video length of three minutes. If your content can’t be condensed down to this length, consider splitting it into two or more shorter videos. If viewers are hungry for more, you can always direct them to the relevant webpage or link at the end of your videos.
Comments
Post a Comment