What kind of video do you want to make? How should it make your viewer feel? When in doubt, the internet is a great place to start getting ideas.
Make use of the vast reference libraries of YouTube and Vimeo. Study the techniques in videos you like; make notes, if it helps. Vimeo in particular showcases an incredible selection of high-end travel videos and is a wonderful tool for novices. You won’t be making perfect videos straight off the bat, so there’s nothing wrong with learning from, and emulating, more experienced video creators until you find your own style.
When you’ve established your tone, keep it consistent. Don’t try to be all things to all people: a movie with an inconsistent tone can be a mess, jumping from funny to serious to philosophical without warning and giving its viewers whiplash as they try to formulate their emotional response to it.
Choose your shots as they relate to your tone and story, and not how they relate solely to your sense of visual aesthetics. If the tone is slapstick, the stunning sunset you shot likely has no place in your video, no matter how remarkable it is. If a shot doesn’t make sense in the context of the edit, be prepared to let it go. Don’t worry about what you leave on the cutting-room floor: remember, the viewer will never see it and can’t miss what they never had.
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